마케팅

Global Product: Strategy Product Lifecycle Management and the Billion Customer Question Hardcover, Springer

(영문도서) Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach Hardcover, Palgrave MacMillan, English, 9783031098604

(영문도서) Digital Disruption and Media Transformation: How Technological Innovation Shapes the Future o... Hardcover, Springer, English, 9783031399398

(영문도서) Marketing Effectiveness and Accountability in Smes: A Multimethodological Approach Paperback, Palgrave MacMillan, English, 9783031133992

(영문도서) The Rhetoric and Reality of Marketing: An International Managerial Approach Paperback, Palgrave MacMillan, English, 9781349431342

(영문도서) Marketing: A Managerial Perspective Hardcover, Larsen and Keller Education, English, 9781641726276

(영문도서) Marketization: Theory and Evidence from Emerging Economies Paperback, Springer, English, 9789811545160

Advances in National Brand and Private Label Marketing: Sixth International Conference 2019 Paperback, Springer

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being and Their Relevanc... Paperback, Springer Gabler

(영문도서) Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related Use... Paperback, Springer Gabler, English, 9783658346508

(영문도서) Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New... Paperback, Springer Gabler, English, 9783658376611

(영문도서) Higher Education Marketing in Africa: Explorations Into Student Choice Paperback, Palgrave MacMillan, English, 9783030393816

(영문도서) International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Glob... Paperback, Springer Gabler, English, 9783658380496

National Brands and Private Labels in Retailing: First International Symposium NB&Pl Barcelona June 2014 Paperback, Springer

Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems Hardcover, Palgrave MacMillan

Tourism in Latin America: Cases of Success Paperback, Springer

Proceedings of the 2009 Academy of Marketing Science (Ams) Annual Conference Paperback, Springer

Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain Hardcover, Springer

Conference Proceedings Trends in Business Communication 2016 Paperback, Springer Gabler

Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems Paperback, Palgrave MacMillan

Advances in National Brand and Private Label Marketing: Third International Conference 2016 Paperback, Springer

Strategic Shifts Between Business Types: A Transaction Cost Theory-Based Approach Supported by Dyad Simulation Paperback, Deutscher Universitatsverlag

The Durable Use of Consumer Products: New Options for Business and Consumption Hardcover, Springer

Data Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications Paperback, Springer

Eco-Standards Product Labelling and Green Consumerism Hardcover, Palgrave MacMillan

Proceedings of the 2002 Academy of Marketing Science (Ams) Annual Conference Paperback, Springer

Advances in National Brand and Private Label Marketing: Fourth International Conference 2017 Paperback, Springer

The Effect of Advertising and Display: Assessing the Evidence Paperback, Springer

Advances in National Brand and Private Label Marketing: Second International Conference 2015 Paperback, Springer

Tourism in Latin America: Cases of Success Hardcover, Springer

Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress Paperback, Springer

Delighting Customers: How to Build a Customer-Driven Organization Paperback, Springer

Marketing Competences and Strategic Flexibility in China Hardcover, Palgrave MacMillan

Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference Paperback, Springer

Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress Paperback, Springer

Building Implementable Marketing Models Paperback, Springer

The Effect of Advertising and Display: Assessing the Evidence Hardcover, Springer

(영문도서) Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains Paperback, Palgrave MacMillan, English, 9783031116636

(영문도서) Effectiveness of Influencer Marketing Paperback, Springer Gabler, English, 9783658412968

(영문도서) Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Scie... Paperback, Springer, English, 9783319385754

Strategic International Marketing, Springer Verlag

(영문도서)Case Studies in Organizational Behavior and Theory for Health Care: . Paperback, Jones & Bartlett Publishers, English, 9781449634285

A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts Hardcover, Kogan Page

Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness Hardcover, Kogan Page

Customer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks Paperback, Palgrave MacMillan, English, 9783030409951

Understanding Interactive Network Branding in Sme Firms Hardcover

Marketing Planning & Strategy: A Practical Introduction Paperback, Sage Publications Ltd, English, 9781529760132

(영문도서) Outsourcing of R&d in the Pharmaceutical Industry: From Conceptualization to Implementation o... Paperback, Palgrave MacMillan, English, 9781349519057

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice Paperback, Gabler Verlag

International Lending Risk and the Euromarkets Paperback, Palgrave MacMillan

Advances in Advertising Research (Vol. VII): Bridging the Gap Between Advertising Academia and Practice Hardcover, Springer Gabler

Optimal Control of Credit Risk Paperback, Springer

(영문도서) Exploring Cultural Value: Contemporary Issues for Theory and Practice Hardcover, English, 9781789735161

(영문도서) Sustainability Marketing: New Directions and Practices Hardcover, English, 9781800712454

Higher Education Marketing in Africa: Explorations Into Student Choice Hardcover, Palgrave MacMillan

(영문도서) Advances in Advertising Research IX: Power to Consumers Hardcover, Springer Gabler, English, 9783658226800

(영문도서) Advances in Advertising Research IX: Power to Consumers Paperback, Springer Gabler, English, 9783658248666

Analytic and Strategic Approaches to the Development of International (European) Markets Paperback, Diplom.de

Private Labels in India. an Analysis of Consumer Perception and Attitude Paperback, Grin Publishing

Corporate Reputation and Its Importance for Business Success Paperback, Diplom.de