마케팅

Yahoo! - A Case Study about Brand Valuation Paperback, Grin Publishing

Kundenruckgewinnung. Sieben Prinzipien Zum Erfolg Paperback, Grin Verlag Gmbh

(영문도서) The Global Corporate Brand Book Paperback, Palgrave MacMillan, English, 9781349545513

(영문도서) 30-Minute Website Marketing: A Step by Step Guide Paperback, English, 9781838670818

Choosing between different beer containers. What factors influence the purchasing decisions of Gener... Paperback, Grin Verlag

International Place Branding Yearbook: Managing Smart Growth & Sustainability Hardcover, Palgrave MacMillan

(영문도서) Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement Paperback, Springer Gabler, English, 9783658215200

Coordinating Internet Sales with Other Channels: A Performance Measurement Model Paperback, Gabler Verlag

E-Services: Opportunities and Threats - Journal of Value Chain Management Vol. 1 No. 1/2 (Special Issue) Paperback, Deutscher Universitatsverlag

The Anonymous Elect: Market Research Through Online Access Panels Hardcover, Springer

Flexibility in Buyer-Seller Relationships: A Transaction Cost Economics Extension Based on Real Option..., Deutscher Universitatsverlag

Managerial Marketing Paperback, Springer

Common Market Antitrust: A Guide to the Law Procedure and Literature Paperback, Springer

Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry Paperback, Deutscher Universitatsverlag

Analytical Crm: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings Paperback, Gabler Verlag

A Large Spectrum of Free Oscillations of the World Ocean Including the Full Ocean Loading and Self-Attraction Effects Paperback, Springer

Advances in Advertising Research (Vol. VI): The Digital the Classic the Subtle and the Alternative Hardcover, Springer Gabler

Global Stock Markets: Expected Returns Consumption and the Business Cycle Paperback, Deutscher Universitatsverlag

The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Ana..., Gabler Verlag

Interactive Decision AIDS: Effects on Consumers Retailers and Manufacturers Paperback, Deutscher Universitatsverlag

The Anonymous Elect: Market Research Through Online Access Panels Paperback, Springer

International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries Paperback, Gabler Verlag

Mobile Support in Customer Loyalty Management: An Architectural Framework Paperback, Gabler Verlag

Co-Branding: The Science of Alliance Hardcover, Palgrave MacMillan

Diversification Industry Dynamism and Economic Performance, Springer

(영문도서) Global Brand Strategy: World-Wise Marketing in the Age of Branding Paperback, Palgrave MacMillan, English, 9781349956999

A Theory of Marketing: Outline of a Social Systems Perspective Paperback, Deutscher Universitatsverlag

Reflections on the Balkan Wars: Ten Years After the Break-Up of Yugoslavia Hardcover, Palgrave MacMillan

Ethics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee Paperback, Springer Gabler

Customer Processes in Business-To-Business Service Transactions Paperback, Deutscher Universitatsverlag

The Behavioral Economics of Brand Choice Hardcover, Palgrave MacMillan

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Econ..., Gabler Verlag

(영문도서) A new concept in hair dryers Paperback, Our Knowledge Publishing, English, 9786208167004

The New Global Marketing Reality Hardcover, Palgrave MacMillan

Running Across Europe: The Rise and Size of One of the Largest Sport Markets Hardcover, Palgrave MacMillan

(영문도서)E-Marketing and Consumer Behavior: Trends and Insights from Northeast India Paperback, Eliva Press, English, 9789999324991

(영문도서) Marketing Strategies Adopted by Solar Product Producers Paperback, LAP Lambert Academic Publis..., English, 9786203927214

Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval Paperback, Gabler Verlag

Added Value Hardcover, Palgrave MacMillan

Running Across Europe: The Rise and Size of One of the Largest Sport Markets Paperback, Palgrave MacMillan

Ripple Effect: How Empowered Involvement Drives Word of Mouth Paperback, Gabler Verlag

Does Branding Affect Consumer Purchase Decision? Paperback, VDM Verlag

Explaining Consumer Choice Paperback, Palgrave MacMillan

Value Creation of Firm-Established Brand Communities Paperback, Gabler Verlag

Industrial Marketing Strategy Paperback, Wiley

Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spati..., Deutscher Universitatsverlag

International Direct Marketing: Principles Best Practices Marketing Facts Hardcover, Springer

The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-Related Interactions & Man..., Gabler Verlag

Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring Via Rasch Paired Comparis..., Springer Gabler

International Direct Marketing: Principles Best Practices Marketing Facts Paperback, Springer

Stochastic Modeling and Analysis of Manufacturing Systems Paperback, Springer

Does Multi-Stage Marketing Pay?: Creating Competitive Advantages Through Multi-Stage Marketing Paperback, Springer Gabler

Cross-Channel Cooperation: The Bundling of Online and Offline Business Models Paperback, Deutscher Universitatsverlag

Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union Poland ..., Palgrave MacMillan

Branded Component Strategies: Ingredient Branding in B2B Markets Paperback, Gabler Verlag

Trends in Distributed Systems for Electronic Commerce: International Ifip/GI Working Conference Trec'..., Springer

Effectiveness of Online Marketing Campaigns: An Investigation Into Online Multichannel and Search Engine Advertising Paperback, Springer Gabler

Recovery Management in Business-To-Business Markets Paperback, Springer Gabler

Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China, Gabler

(영문도서)The Unmanageable Marketing Manager Paperback, Cognella Academic Publishing, English, 9798823329316